Since the launch of Apple’s app store in 2008, its popularity has steadily risen. In January 2011, the 10 billionth app was downloaded from the store, two and a half years after it began. Now, further proof of the continual rapid growth of the Apple empire comes with the news that only 14 months later, the store saw its 24 billionth download. Apple had been publicising this immanent event with a countdown on the site and the promise of a prize for the winner. The person who downloaded the 25 billionth app from the store would be given an Apple gift card of $10,000, to be used at the Apple iTunes Store, the App Store or the iBook Store.
The run-up to this event was very exciting for the company, as well as those who follow any developments regarding Apple closely. Trying to be the 25 billionth person to download from the store would have been a difficult task, with a lot of downloading, waiting around, and visiting other sites like O2.co.uk in the meantime. Someone has won, however the lucky winner is yet to be announced, and no doubt there will be a lot of jealousy flying around. With their prize, they will be able to browse through the 500,000 apps that the App Store currently features. This number is bigger than those boasted by both Microsoft’s Windows Phone Marketplace and the Google Android Market.
This is a clear indication of the popularity of the Apple brand, and they have said to customers, “A billion thanks. 25 times over.” There is no doubt that this number will keep rising, especially as more and more apps are added. As Apple are currently ahead of all their competition in this respect, they will be wanting to make sure that things stay like that.